Deutsche Telekom
Retail and Franchises

Starlink for Retail and Franchises: the store never stops selling

Stores, kiosks, and franchises connected even where fiber doesn't reach or frequently fails. POS, card machines, and invoice issuance continue to function, with a business contract under CNPJ and a single invoice for the entire network.

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99,9%
Guaranteed availability
24×7
Dedicated support
CNPJ
Single invoice with tax receipt
25–60ms
Typical latency

What usually hinders connectivity in varejo e franquias

A store that's offline is a store that isn't selling

When the link goes down, the POS can't close sales, the card machine doesn't authorize, and the line stops. Every hour offline has a direct impact on revenue.

4G backup that can't handle traffic

The contingency chip works for a few minutes but congests during peak hours and in malls with many people in the same cell.

New stores waiting months for fiber

Store opening depends on the local operator's timeline. With satellite, the location opens connected on installation day.

Franchise network without standardization

Each unit contracts a different provider, without central visibility, security standards, and with dozens of separate invoices.

How Telekom solves it

True redundant link

The terminal acts as a second path independent of terrestrial infrastructure. If the neighborhood fiber goes down, the store keeps selling.

Single standard for the entire network

Same equipment, same configuration, and same support across all units, from urban centers to roadside locations.

Single invoice under CNPJ

All stores on a single business invoice, with cost allocation per unit and corresponding tax credit.

Integration with network firewall

Bypass mode delivers IP directly to the operation's router or SD-WAN, preserving VPN, VLAN, and PCI security policies.

Typical industry applications

POS and sales receipt closingCard machine and PixNF-e and NFC-e issuanceSecurity cameras and loss preventionERP and integration with central inventoryIn-store client Wi-FiDigital signage and connected storefrontsFast store and pop-up openings
Starting point

What we usually recommend in varejo e franquias

Antenna

Standard Kit for most stores; Mini Kit for kiosks, pop-up stores and locations with little installation space.

Plan

Data plans from 50 GB to 500 GB per store for contingency use, and from 500 GB to 1 TB when satellite is the primary link.

Final sizing comes from the diagnosis: it considers the number of POS terminals, cameras, and whether the link is primary or backup.

Frequently Asked Questions

Questions from those operating in varejo e franquias

Can Starlink serve as a backup for the store's primary link?

Yes, it's one of the most common uses in retail. The terminal acts as an independent path from fiber and 4G, and the router or SD-WAN performs automatic switching when the main link fails.

Does the card machine work via satellite?

It works. Card and Pix transactions use very little data, and Starlink's latency (25 to 60 ms) is well within acquirers' requirements.

Can it be installed in a shopping mall store?

It depends on the mall or building granting access to the roof or an outdoor area with a clear view of the sky. In many cases the dish is installed on the roof with cabling down to the store; our team assesses feasibility before the proposal.

How long does it take to connect a new store?

After proposal acceptance, the kit is shipped, and the store can be activated on the same day of installation, without depending on the local operator's fiber timeline.

Can I get a single invoice for the entire franchise network?

Yes. The contract is enterprise-level under CNPJ, with all units consolidated on one invoice and prorated per store when necessary.

How much does business Starlink cost for a store?

The price depends on the number of points, antenna model, and data plan. The free diagnosis provides a sized recommendation, and the commercial proposal is issued within 48h.

Other sectors we serve

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